YouTube Now Serving More Than a Billion Views a Day
Chad Hurley, CEO and Co-founder of YouTube, today posted an item to the Official YouTube Blog with the criptic headline, “Y,000,000,000uTube.”
He said, “Three years ago today, Steve and I stood out in front of our offices and jokingly crowned ourselves the burger kings of media.” He added, “Today, I’m proud to say that we have been serving well over a billion views a day on YouTube.”
According to comScore Video Metrix, 120.5 million Americans watched nearly 10 billion videos on YouTube.com in August 2009. That 82.6 videos per viewer a month.
According to comScore qSearch, Americans conducted 9.4 billion searches on Google in August 2009.
Yep, the numbers are right. There are more videos being watched on YouTube than there are searches being conducted on Google in the United States.
So, why is YouTube perhaps the most underrated marketing channel in the country?
Back on July 20, 2009, the YouTube Biz Blog did a little myth busting. I think the post provides insight into the reasons why the world’s most popular online video community is the Rodney Dangerfield of marketing.
Myth 1: YouTube is limited to short-form user-generated content. YouTube has thousands of premium content partners, from Sony to Disney to Universal Music, and fans can find hundreds of full-length feature films and thousands of full-length TV episodes on YouTube. Hey, even Hulu has a channel on YouTube.
Myth 2: YouTube videos are grainy and of poor quality. YouTube launched HD videos less than a year ago and YouTube already has […]
Read the rest of this great post here
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