Yahoo Yang Interview Exclusive Avi File
The most highly-anticipated webcast in the search engine world: Yahoo’s Q4 and full year 2007 earnings conference call today (5 pm Eastern; 2 pm Pacific). Jerry Yang will outline his vision for Yahoo. We’ll hear how Yahoo Panama is performing. We may even learn what Yahoo’s global search engine strategy is.
Vertical search engines (Yahoo Real Estate, Shopping, Finance, Games etc) will drive one of the most important metrics for Yahoo: share of search.
Yahoo Real Estate traffic increased by 80% year-over-year, according to Michael Yang, General Manager at Yahoo Real Estate. I asked Avi Wilensky, CEO of Promediacorp search marketing firm to get the lowdown on rising real estate traffic and search marketing competition.
Avi, who specializes in SEO for real estate sites, asked Yang (in NYC for the Real Estate Connect NYC 2008 conference) about the competitive nature of the real estate market, the distinguishing characteristics that make Yahoo Real Estate stand out, and Yahoo search engine marketing strategies.
Avi Wilensky: What are your plans to overtake the tough competition in the real estate vertical?
Michael Yang: In November, we became the #1 most visited real estate site, surpassing Realtor.com … We have a good aggregation of listings; homes for sale, rentals, for sale by owners, foreclosures and new construction. Our goal is to be the best research site for people in the market for new homes.
AVI: How do you stand out from other Real Estate vertical search sites?
MY: We integrate news and info from Yahoo News and Yahoo Answers. We […]
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