pimg src=”http://searchenginewatch.com/_imgs/authors/jackson_mark.jpg” alt=”Search Engine Watch Expert - Mark Jackson” style=”border: 1px solid #666666″ height=”70″ width=”70″ hspace=”5″ vspace=”5″ align=”right”Search engine optimization for multi-national companies’ Web sites comes with its own set of challenges and pitfalls. In today’s a href=”http://searchenginewatch.com/search-engine-optimization”organic search engine optimization/a column, “a href=”http://searchenginewatch.com/3632897″International SEO Challenges and Tips/a,” Mark Jackson shares a few challenges that companies with an international Web presence face, and some advice for how to create an optimal Web presence that can do well in international search engines./p
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pimg src=”http://searchenginewatch.com/_imgs/authors/shear_aaron.jpg” alt=”Search Engine Watch Expert - Aaron Shear” style=”border: 1px solid #666666″ height=”70″ width=”70″ hspace=”5″ vspace=”5″ align=”right”Many large organizations are looking to engage an SEO agency as an alternative to hard-to-track media buys. In today’s a href=”http://searchenginewatch.com/enterprise-sem”enterprise search marketing/a column, “a href=”http://searchenginewatch.com/3632896″Spending in a Tough Market/a,” Aaron Shear reminds us that the SEO should make sure that goals included in a response to an RFP are related to revenue and traffic, with a stipulation around the source of the traffic./p
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pimg src=”http://searchenginewatch.com/_imgs/authors/jackson_mark.jpg” alt=”Search Engine Watch Expert - Mark Jackson” style=”border: 1px solid #666666″ height=”70″ width=”70″ hspace=”5″ vspace=”5″ align=”right”URL structure makes a difference in SEO, but it’s just one of many things! Ignorant columnists making false claims about topics they don’t understand are bogus! In today’s a href=”http://searchenginewatch.com/search-engine-optimization”organic search engine optimization/a column, “a href=”http://searchenginewatch.com/3632811″Ignorance: The Trouble with People Who Claim SEO is Snake Oil/a,” Mark Jackson asks if writing an “interesting” and “provocative” column about SEO means facts are optional. /p
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pimg src=”http://searchenginewatch.com/_imgs/authors/hill_carrie.jpg” alt=”Search Engine Watch Expert - Carrie Hill” style=”border: 1px solid #666666″ height=”70″ width=”70″ hspace=”5″ vspace=”5″ align=”right”It’s pretty obvious everyone is hurting and everyone is tightening their belts where they can. One of the hardest things to grasp as a small business owner is where to tighten that belt, and how tight is too tight. In today’s a href=”http://searchenginewatch.com/smb-search-marketing”small business search engine marketing/a column, “a href=”http://searchenginewatch.com/3632810″Marketing your SMB with Time Elbow Grease, Part 1/a,” Carrie Hill begins the first in a series of articles that will give actionable advice on how to improve your rankings or revenue from search with no dollar investments — aside from the time and effort it takes to research and implement these changes./p
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pimg src=”http://searchenginewatch.com/_imgs/authors/jones_ron.jpg” alt=”Search Engine Watch Expert - Ron Jones” style=”border: 1px solid #666666″ height=”70″ width=”70″ hspace=”5″ vspace=”5″ align=”right”Before you begin any kind of social media marketing, I highly recommend setting up an account and jumping into a conversation or community. It’s one thing to talk about social media, and another to experience it firsthand. In today’s a href=”http://searchenginewatch.com/sew_experts/sem-101″SEM 101/a column, “a href=”http://searchenginewatch.com/3632809″Social Media Marketing (SMO) 101, Part 1/a,” Ron Jones outlines some basic types of social media sites./p
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pimg src=”http://searchenginewatch.com/_imgs/authors/flaiz_william.jpg” alt=”Search Engine Watch Expert - William Flaiz” style=”border: 1px solid #666666″ height=”70″ width=”70″ hspace=”5″ vspace=”5″ align=”right”In today’s a href=”http://searchenginewatch.com/sem-agency-issues”SEM agency issues/a column, “a href=”http://searchenginewatch.com/3632808″The Best of Outsourced: 10 Greatest Hits/a,” William Flaiz bids farewell to Search Engine Watch by revisiting some of the hottest topics in search marketing agencies from the past 18 months./p
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pimg src=”http://searchenginewatch.com/_imgs/authors/lewis_sage.jpg” alt=”Search Engine Watch Expert - Sage Lewis” style=”border: 1px solid #666666″ height=”70″ width=”70″ hspace=”5″ vspace=”5″ align=”right”Tracking calls has long been seen as a Holy Grail of tracking promotions. The good news? That Holy Grail is available and possible for marketers of every size. In today’s a href=”http://searchenginewatch.com/promotion-link-building”online promotion amp; link building/a column, “a href=”http://searchenginewatch.com/3632778″Solve Your Call Tracking Problems Now!/a,” Sage Lewis outlines some call-tracking options for both large and small advertisers./p
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pimg src=”http://searchenginewatch.com/_imgs/authors/szetela_david.jpg” alt=”Search Engine Watch Expert - David Szetela” style=”border: 1px solid #666666″ height=”70″ width=”70″ hspace=”5″ vspace=”5″ align=”right”Creating custom landing pages for PPC ads can help boost your conversion rates by percentage points. In today’s a href=”http://searchenginewatch.com/sew_experts/profitable_ppc”Profitable PPC/a column, “a href=”http://searchenginewatch.com/3632761″One PPC Landing Page, Infinite Faces/a,” David Szetela shares a few simple lines of code, with which a landing page can be created with content that can be changed by marketers depending on the link that the user clicked on. /p
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pimg src=”http://searchenginewatch.com/_imgs/authors/enge_eric.jpg” alt=”Search Engine Watch Expert - Eric Enge” style=”border: 1px solid #666666″ height=”70″ width=”70″ hspace=”5″ vspace=”5″ align=”right”Because of their size and complexity, large organizations face some big challenges to planning and implementing an SEO strategy. In today’s a href=”http://searchenginewatch.com/analytics-roi”Web analytics and ROI/a column, “a href=”http://searchenginewatch.com/3632759″Getting Buy-In Is A Crucial First Step in Enterprise SEO/a,” Eric Enge explains that, because the SEO is the newcomer, and the peculiar requirements of search engine optimization aren’t generally understood, the SEO must first be the evangelist/teacher to the rest of the organization. /p
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pimg src=”http://searchenginewatch.com/_imgs/authors/ryan_kevin.jpg” alt=”Search Engine Watch Expert - Kevin Ryan” style=”border: 1px solid #666666″ height=”70″ width=”70″ hspace=”5″ vspace=”5″ align=”right”In today’s a href=”http://searchenginewatch.com/sew_experts/searching_meaning”Searching for Meaning/a column, “a href=”http://searchenginewatch.com/3632760″Top 5 SEM Industry Frustrations/a,” Kevin Ryan shares some of the top frustrations from practitioners in the search engine marketing trade. /p
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