I’ve been referred to as an agent of change quite a number of times in my professional career. Not just since I moved into online marketing, but long before when I worked in broadcast media. Much as broadcast was a very fast moving medium, it never seemed to change direction much. You had to wait for major innovation such as cable and satellite and digital to see real change being affected.
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pa href=”http://www.semmys.org/”img align=”right” hspace=”10″ vspace=”10″ style=”border: 0;” src=”http://www.semmys.org/dm/badges/09/LOfin.gif” alt=”2009 SEMMY Finalist” //aThe finalists have been announced in the Second Annual a href=”http://www.semmys.org/”SEMMYs Awards/a recognizing the best blog posts in search marketing, social media and related areas. Congratulations go out to all the nominees, and especially to our own Search Engine Watch bloggers and experts who were nominated:/p
pstrongLocal Search:/strong br /
a href=”http://www.stonetemple.com/articles/interview-carter-maslan.shtml”Google’s Carter Maslan and Eric Enge talk Local Search/a, Eric Enge, Stone Temple Consulting/p
pstrongDesign amp; Usability:/strongbr /
a href=”http://www.clickz.com/3629254″Three Reasons Your Visitors Don’t Convert to Leads/a, Bryan Eisenberg, ClickZbr /
a href=”http://searchenginewatch.com/3631829″25 Design Best Practices for Your Small Business Web Site/a, Carrie Hill, Search Engine Watch/p
pPlease head over to the SEMMYs site and vote for your favorites./pdiv class=”feedflare”
a href=”http://feeds.searchenginewatch.com/~f/sewblog?a=A7doLQ.P”img src=”http://feeds.searchenginewatch.com/~f/sewblog?i=A7doLQ.P” border=”0″/img/a a href=”http://feeds.searchenginewatch.com/~f/sewblog?a=0oGoLj.P”img src=”http://feeds.searchenginewatch.com/~f/sewblog?i=0oGoLj.P” border=”0″/img/a
/divimg src=”http://feeds.searchenginewatch.com/~r/sewblog/~4/525631099″ height=”1″ width=”1″/
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Read the rest of this great post here
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Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
From the SEW Blog:
SEATTLE – A Washington-based company that sells search engine optimization (SEO) services to small businesses is prohibited from selling or advertising them to new customers under the terms of a settlement announced by Washington State Attorney General Rob McKenna.
While the SEO standards debate rages, the search marketing industry continues to be perceived as purveyors of snake oil and predators of small business owners.
SEOMoz honcho Rand Fiskin denies that SEO standards are needed while raging against Internet Advancement to no avail for more than two years:
“All in all, this is one of the most despicable players I’ve seen in the spam/scam SEO game. It disgusts me to think of the thousands of dollars companies are paying every day to these clowns to get services that carry no business or marketing value whatsoever. These guys are going on my big time sh-t list.”
That was in February, 2006 before hundreds of additional complaints were filed against SEOMOz competitor, Internet Advancement.
Under the agreement filed in King County Superior Court, Internet Advancement must allow its customers to exit existing contracts. The SEO firm’s Web site is still online so advertising apparently doesn’t include a Web presence.
So will the lawsuit put the SEO firm out-of-business?
Amazingly, no.
The agreement allows Internet Advancement to offer search-engine optimization services to existing customers. The company may provide Web site design services to new customers, as well, provided such services don’t include the creation of metatags or keywords or submission to search engines.
The agreement states that Internet Advancement cannot:
[…] Read more »
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Checkit zal deel gaan uitmaken van Isobar, Aegis het digitale netwerk agentschap. Checkit heeft bruto activa van 1,2 miljoen euro en heeft klanten als Pfizer, Ebay, Halfords en Sara Lee.
Persmededeling:
Aegis Media is op 9 april 2008 volledig eigenaar geworden van Checkit. Het zoekmachine marketingbureau wordt onderdeel van Isobar, het digitale marketing netwerk van Aegis Media. De financiële details zijn niet bekendgemaakt.
Op de Nederlandse markt bevindt Checkit zich in de top drie op het terrein van zoekmachine marketing.
Met de overname bevestigt het Isobar netwerk definitief zijn positie als marktleider in Nederland. Isobar beschikt met de 40 specialisten van Checkit nu in totaal over zo’n 150 medewerkers die gezamenlijk alle disciplines van digitale marketing vertegenwoordigen. De huidige directie van Checkit blijft verbonden aan het bedrijf. Ook blijft Checkit als merk bestaan naast de andere vijf bureaumerken (waaronder ook zoekmachine marketingbureau iProspect) die samen het Nederlandse Isobar netwerk vormen.
Click to read the rest of this post…
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Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
From the SEW Blog:
For the past two weeks our industry has been debating the need for standards, many of the regular blogs have weighed in as have most of the major players in our space. The discussion has been heated at times and while the idea has gotten the attention there definitely has not been any accord.
At the end of February, Chris Boggs and I started an exchange on the topic. We had suggested prior to this that there was a need for standard definitions of the various measurement terms and while this may be a peripheral part of the discussion is could have been a good starting point.
In the past week Jill Whalen of High Rankings outlined why we should not or cannot standardize search marketing, stating “Industry market forces and the search engines themselves will eventually dictate what best practices are and are not.”
Jill I have to disagree with the statement - never let the fox guard the hen house. The search engines should not dictate our standards - they set their rules and we work with and around them. We work for the client not the engines. You mention that but use it to say no standards… that last point supports not letting the engines set them more than there is no need.
Lisa Barone of Bruce Clay makes the argument that there is a “need to outline what SEO is and what it means to optimize a Web site. We need to establish best practices, what the risk is […] Read more »
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As the New York Times detailed yesterday the Chinese government is activating legislation that may give problems to the possible Microsoft Yahoo purchase. The new Chinese law would “give Chinese regulators authority to examine foreign mergers when they involve acquisitions of Chinese companies or foreign businesses investing in Chinese companies’ operations. Beijing could also consider national security issues, according to a report by the official news agency Xinhua.,” NYT reported.
Given that China now has the world’s most internet users and all three of the major search engines are involved in the country there could be impact for all of them.
Apart from the Alibaba ownership that Yahoo has, Google also has invested money in Baidu. These economic influences on the engine could impact censorship decisions and other actions.