Rock Hard Thighs and Cold Hard Cash: Robb Sutton Spills His Tawdry Review Site Secrets
guest post by Kelly Diels
When I was wondering how to create an effective, money-making review site, I thought of Robb Sutton.
Robb Sutton’s review site, Mountain Biking by 198 “pulls in thousands in review product every month” and in the last 15 months has received over $100,000 dollars worth of review product. He’s also got several other sites, including a coffee review blog, and oh yes, makes a pretty decent living as a ProBlogger.
That is, when he’s not hanging out with the likes of me and telling me all his secrets.
Kelly Diels: Robb, tell me all the dirty details about review sites.
[looooooooooooong pause. Isn’t it a little early in the conversation to have offended him?]
Kelly Diels: Robb?
Robb Sutton: I’m here. Sorry…was just closing up a few things. Now you have my 100% attention.
Kelly Diels: You know a girl likes that.
Robb Sutton: Yes, they do!
Kelly Diels: I mean, so I’ve heard. Tell me, dahlink, how you got started with review sites.
Robb Sutton: Well, it all started with an idea that had nothing to do with reviewing product, ironically.
Kelly Diels: Go on…
Robb Sutton: I had this idea that I was going to have a trail review site for mountain biking that was all user submitted content. About 5 minutes into the process, I realized that you can’t have user submitted content without traffic. So I started a blog where I reviewed parts, bikes and other related products and that took over what was the user submitted part. Basically, I used it as […] Read more »
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