pAOL’s ad network, Platform-A, is going on tour. The 5-city event begins in New York City on November 17th at the American Museum of Natural History. The next stop will be Atlanta on November 20. /p
pThe tour will break for the holidays before hitting Chicago, Los Angeles, and San Francisco in 2009./p
p“AOL has one of the largest, most diverse and most engaged audiences on the Web, and combined with Platform-A’s industry-leading technologies, we can offer advertisers a unique combination of scale, integrated branding, and advanced targeting capabilities to enable them to deliver their branding messages in an effective, engaging and highly efficient way,” said Platform-A President Lynda Clarizio. “At a time when companies make sure that every penny spent on advertising counts, AOL delivers quality content and engaged consumers and Platform-A connects marketers to this audience to drive superior results.”/p
pemRelated Reading:/embr /
a href=”http://blog.searchenginewatch.com/blog/081110-091756″AOL’s Platform-A Collaborates with T-mobile for 2 Day, Billion Impression Ad Blitz/abr /
a href=”http://blog.searchenginewatch.com/blog/080923-091238″AOL’s Platform-A Unveils Plans for Self-Service Ad Marketplace Exchange/abr /
a href=”http://blog.searchenginewatch.com/blog/080903-184634″AOL’s Platform-A Launches iPhone Advertising Solution/a/pdiv class=”feedflare”
a href=”http://feeds.searchenginewatch.com/~f/sewblog?a=Kw5lN”img src=”http://feeds.searchenginewatch.com/~f/sewblog?i=Kw5lN” border=”0″/img/a a href=”http://feeds.searchenginewatch.com/~f/sewblog?a=11p1N”img src=”http://feeds.searchenginewatch.com/~f/sewblog?i=11p1N” border=”0″/img/a
/divimg src=”http://feeds.searchenginewatch.com/~r/sewblog/~4/456009134″ height=”1″ width=”1″/
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pAOL’s Platform-A has collaborated with T-mobile for a two day ad blitz. The campaign will have the mobile carrier buying 1 billion impressions over the two day time frame, which is expected to reach 81.5 million consumers. a href=”http://blog.searchenginewatch.com/blog/080722-092238″Platform-A currently reaches 90% of the U.S. internet audience/a./p
pWhat will be advertised? The new a href=”http://blog.searchenginewatch.com/blog/081022-115718″Android-powered G1/a, of course!/p
p“The T-Mobile G1 offers a rich, accessible mobile Web experience for the masses, so we want to drive that message to the broadest range of U.S. consumers possible,” said Brett Dennis, director, branded entertainment and media management, T-Mobile USA. “The groundbreaking experience of the T-Mobile G1 is really what motivated us to pursue this exceptional online advertising program.”/p
pClearly, both AOL and T-mobile are gunning for the upcoming holiday season:/p
p“The innovation behind the T-Mobile Billion Block clearly demonstrates the value marketers place on the combination of reach, impact and innovation that only Platform-A can offer,” said Lynda Clarizio, President of Platform-A. “It also spotlights the role online media will play in the upcoming buying season, with strategic marketers like T-Mobile relying on the near-universal reach of Platform-A to connect with United States consumers in an effective, efficient and engaging way.” /pdiv class=”feedflare”
a href=”http://feeds.searchenginewatch.com/~f/sewblog?a=vTg1N”img src=”http://feeds.searchenginewatch.com/~f/sewblog?i=vTg1N” border=”0″/img/a a href=”http://feeds.searchenginewatch.com/~f/sewblog?a=phhmN”img src=”http://feeds.searchenginewatch.com/~f/sewblog?i=phhmN” border=”0″/img/a
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pAOL’s Platform-A is planning to launch a new self-service marketplace exchange for advertisers. Dubbed BidPlace, the platform will allow advertisers to dynamically bid and manage inventory for display ads across Platform-A’s network. BidPlace will launch in the first half of 2009./p
pThe platform will include:/p
ullistrongPricing/strong – Change bids at any time/lilistrongCreative Gallery/strong – Manage creatives in a central repository for easy access/lilistrongPrice Volume Analysis/strong – Get forecasts for expected volume at different price points and targeting options/lilistrongBudget Allocation/strong – Maintain complete control over how budgets are allocated across campaigns/lilistrongCampaign Management Controls/strong – Ability to have full control over campaign delivery/lilistrongReporting/strong – View detailed reporting on campaign and creative performance./li/ul
p“BidPlace unleashes the industry’s most powerful advertising technologies and puts them in the hands of advertisers,” said Lynda Clarizio, President of Platform-A. “This is the next step in Platform-A’s efforts to provide marketers a unified solution for brand advertising at scale and performance advertising across multiple media. BidPlace gives advertisers what they’ve been asking for — a more accessible and transparent approach and an ability to adjust the dials to get the best results.”/p
pRelated Reading:br /
a href=”http://blog.searchenginewatch.com/blog/080903-184634″AOL’s Platform-A Launches iPhone Advertising Solution/abr /
a href=”http://blog.searchenginewatch.com/blog/080722-092238″Google Barely Inches Out Yahoo for Top Web Property; Platform-A Top Ad Network for June 2008/abr /
a href=”http://blog.searchenginewatch.com/blog/080630-103536″AOL’s Platform-A to Offer Guaranteed CPM to Facebook, Bebo Developers/a/pdiv class=”feedflare”
a href=”http://feeds.searchenginewatch.com/~f/sewblog?a=otG3L”img src=”http://feeds.searchenginewatch.com/~f/sewblog?i=otG3L” border=”0″/img/a a href=”http://feeds.searchenginewatch.com/~f/sewblog?a=uTqaL”img src=”http://feeds.searchenginewatch.com/~f/sewblog?i=uTqaL” border=”0″/img/a
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Moms are now packing more activity into their day, according to a new data released by AOL’s Platform-A. A survey of 7,000 women found that the average internet-using mom reports conducting 27 hours of activities during the day.
On average they spend:

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AOL has announced that ADTECH will provide ad-serving capabilites for React2Media. R2M is a full service online advertising network. ADTECH’s ads will be served up on R2M’s network of 150 sites, including search portal QuikZilla as well as CookingTown.com.
“With the future of digital advertising unfolding, and TV and the Internet increasingly becoming indistinguishable, React2Media has been able to identify and surpass some of the greatest hurdles in the industry,” said Dirk Freytag, CEO of ADTECH. “Our goal in bringing ADTECH’s robust, scalable technology to React2Media is to help them further this impressive progress in the current advertising climate, as well as into the future.”
Related Reading:
AOL’s Platform-A Launches iPhone Advertising Solution
AOL Sheds Tacoda, Launches Third-Party Mobile Ads, Buys SocialThing
Verizon Chooses AOL’s Platform-A for Online, Mobile Web Advertising
Google Barely Inches Out Yahoo for Top Web Property; Platform-A Top Ad Network for June 2008

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AOL has announced that its online advertising solution, Platform-A, will offer a guaranteed CPM to third party developers creating Bebo and Facebook applications. But the guarantee comes with a catch: it’s only good for the first three impressions for each unique U.S. visitor who visits an approved developer’s application.
Boasting one of the highest CPMs in the industry, AOL says the offer is part of WIDGNET™ publisher network launched earlier this year by Platform-A’s Advertising.com. WIDGNET brings advertisers and third party developers of widgets and social networking applications together.
“This announcement reinforces Platform-A’s commitment to helping developers generate revenue and monetize their Bebo and Facebook applications in the rapidly evolving social networking space. Advertiser interest in social networks is rising at a steady rate, and Platform-A is making an unprecedented flat-fee commitment to help application developers generate revenue and guarantee monetization of their applications,” said Dave Jacobs, Senior Vice President of Publisher Services, Platform-A Advertising.com Networks. “Platform-A views social networking applications as an area where we can add significant value by letting developers focus on expanding their install base, without worrying about monetization of applications.”
Earlier this year, AOL acquired Bebo for $850 million.

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AOL has announced the expansion of its online advertising solution, Platform-A, to Europe. The move is a natural one when considering AOL’s recent acquisition of UK-based social network Bebo and the European ties existing partners already have:

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Reaching 9 out of 10 Internet Users, AOL’s Platform-A was the top ad network in March, according to comScore. The network includes Advertising.com, Quigo and Tacoda and served ads to 170 million U.S. Internet users in March. Advertising.com alone reached more than 167 million Internet users.
Rounding out the top five were the Yahoo! Network with 160 million, the Google Network with 152 million, Specific Media with 145 million and ValueClick Networks with 140 million. The top 15 ad networks each reached at least half of the total U.S. Internet audience in March.
But niche advertisers are beginning to emerge and delivering the ability to target audiences with precision and reduce wasted ad impressions. Notable niche ad networks include Snap Shots Network with a reach of 18 million, AdOn Network at 16 million, GoFish Networks at 9 million and WidgetBucks Networks, also at 9 million.
Related Reading:
Verizon Chooses AOL’s Platform-A for Online, Mobile Web Advertising
As Top Ad Networks Bulk Up, Can Niche Players Compete?
IAC to Launch a Flurry of Niche Sites

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Verizon has chosen AOL’s Platform-A for its online and mobile advertising inventory. Platform-A will account for all of Verizon’s online inventory and a majority of their mobile web ad inventory. Additionally, Platform-A has exclusive rights to guaranteed placement within the Verizon network. Other partners will sell on a blind-network basis.
Third Screen Media, Platform-A’s mobile ad serving platform, will manage sales of Verizon’s mobile web advertising. The platform offers geographic, demographic and content targeting through display and sponsorship opportunities.
“We’re pleased to have the opportunity to work with a great partner like Verizon to manage and monetize their online and mobile advertising inventory,” said Lynda Clarizio, president of Platform-A. “More wireless customers choose the Verizon brand than any other, and Verizon has the fastest-growing fiber optic Internet service in the country, and we look forward to helping marketers reach the right people in engaging and measurable ways.”
Related Reading:
AOL Adds Quigo to Platform A
Do Not Track List? AOL Letting Users Opt Out of Tracking
AOL to Distribute Citysearch Content, Ads
AOL Buys Social Network Bebo for $850M

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