Compete has enhanced its Web analytics product features to include a breakout between organic search traffic and paid search traffic.
Compete just announced Paid vs. Natural Search Breakouts in Search Analytics.
This new metric takes an even deeper dive into competitive search data by showing the percentage of search referrals that a Web site receives from paid search, trended over the last six months. This metric can be found in the Site Referral and Compare Sites tools in Search Analytics.
Users will be able to compare a site’s paid vs. natural search traffic to uncover even deeper insights into a site’s search strategy.
Users can find out if rivals are relying more heavily on Search Optimization (SEO), or Search Engine Marketing (SEM). Spikes in SEM campaign activity with 6 months of trended data can be found as well. It will be possible to benchmark paid search activity against rivals.

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Technorati Tags: blog

At Search Engine Strategies New York this week, some of the best-attended sessions are about Web analytics. Two sessions I sat in on yesterday had standing-room only crowds. It’s clear that search marketers – like all online marketers – are finally realizing that it’s not all about getting people to your site. The volume game is fine when driving volume is cheap, but with concerns about rising keyword prices and a looming recession, it’s only natural that there’s a new round of belt-tightening going on.
Smart online marketers have been using analytics to squeeze better performance from the traffic they already have, instead of looking for new ways to drive low-converting traffic. From the looks of things, the idea is catching on, with the desire to learn about Web analytics spreading to the masses.
Google Analytics Evangelist Avinash Kaushik noted in his presentation that there are four keys to Web analytics success:
1. Integrate or Die – Measuring basic metrics are the price of entry. To succeed, you need to apply those measurements to other events beyond your Web site, and see what’s making or costing you money.
2. Measure Bounce Rate – Bounce rate is your Web site visitor saying to you, “I came, I saw, I puked.” If they come to one page and leave right away, you’re not giving visitors what they’re looking for. Figure that out and fix it.
3. Go Beyond Ego Bidding – The definition of success for one site will be different than success for another. The key […] Read more »

Technorati Tags: blog

Search Marketers reach for blog style content management systems more and more these days for marketing applications. Free open source blogging software like WordPress make publishing viral content and interacting with social communities turnkey and easy. That said, measuring the success of the effort can be an expensive and daunting task. Making things more complicated, Google Analytics web stats is not always the most useful package for on-site blog metrics.

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Technorati Tags: blog, news

Is a seasonal lift masking losses in your PPC campaign? Sometimes, gains in ROI could have been even better, if you could identify the point of diminishing returns. In today’s SearchDay, “Tracking Real Value with Incremental ROI,” Steve Haar reminds you that you need to question your results, especially in SEM, and especially around the holidays.

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Technorati Tags: blog