One of the earliest requests that I remember seeing AdSense publishers making of Google in forums is for better analytics and stats on their AdSense earnings.

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Over the last few weeks we’ve (b5media) been experimenting with AdSense for RSS on our blogs (including ProBlogger). I’d previously had them on my photography blog but not here on ProBlogger.

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Copyright © 2008 Stephen Cronin. Visit the original article at http://www.scratch99.com/2008/09/avoid-smart-pricing-show-adsense-only-to-search-engine-visitors/.
In the past, I’ve written about only showing Google Adsense to search engine visitors, so as to decrease the chance of being smart priced. In this post, you’ll see how to improve the technique outlined previously, so that you can make more money.
Note: Although this post is about showing Adsense to search engine visitors, it’s really about determining whether a user came from a search engine or not. The technique can be used to show search engine visitors whatever you choose, not just Adsense.

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Have you ever wished that you could get more details of how your AdSense performance is going and wondered why Google AdSense and Google Analytics don’t have some way of talking to one another to give you more effective metrics?
Well it seems that the time is coming soon where you’ll be able to read AdSense stats in your Analytics reports. The kinds of stuff you’ll be able to see:

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Technorati Tags: blog, rss

Copyright © 2008 Stephen Cronin. Visit the original article at http://www.scratch99.com/2008/08/seth-godin-smart-pricing/.
This morning I noticed an entry on Sphinn highlighting GreyWolf’s Seth Godin Wants to Cheat Advertisers with Fake Clicks post. It discusses Seth Godin’s Ads are the new online tip jar post, which suggests that readers should click ads to reward bloggers for their writing. To quote Seth:
If you like what you’re reading, click an ad to say thanks.

GreyWolf condemns Seth’s advice and rightly points out that anyone following this advice is guilty of click fraud:
If you click on an ad and your purpose is to make sure the site owner or blogger gets money from the click, and you had no intent to buy or research, that is click fraud.

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Over the last week or two some Feedburner Ad Network publishers have been transitioned over to the new AdSense Feed Advertising system and over the weekend AdSense for Feeds has gone live for everyone. You should now see them in your AdSense setup tab.
AdSense for feeds is similar to most AdSense ads in that the ads served in your feeds are a mixture of CPM and CPC ads.
Publishers setting up AdSense for feeds have a number of options when it comes to ad formats (text alone, text and image and just image ads), design (colors) and how often ads are displayed (you can have ads appear every 1,2,3 posts or only on posts over a certain amount of words).
If you’re a Feedburner Ad Network publisher you now need to set up AdSense for feeds to keep monetizing your feeds.
For more information see the AdSense Blog announcement.
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In this post Brian Armstrong from StartBreakingFree.com shares some tips on using Split Testing to increase his AdSense earnings.
Long time readers of ProBlogger know that Darren is a big fan of split testing ads to improve your earnings. I took this advice to heart, and wanted to show you some real world results that I got on my own blog.
Feel free to take these results and apply them to your own site. Or better yet, do some of our own testing and improve on them even more!
I split tested 3 separate regions of my site and looked mostly at eCPM to compare them. If you aren’t sure what eCPM is click here. I think it’s better to use eCPM than click through rate (CTR) because it incorporates not just how often it’s clicked, but also how much you make per click.
Right Aligned vs. Left Aligned Ad In Post Body

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Today AdSense publishers (or at least some of them) received the following email outlining some recent ‘changes and improvements’ to the Google ad system.

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Today AdSense announced that they are drawing their ‘Referrals’ program to a close and are relaunching a new Google affiliate network. In actual effect the new affiliate network is not ‘new’ - but a rebranded version of DoubleClick’s Performics Affiliate Network which they acquired in March.
This is news that many of us expected - particularly since Google bought DoubleClick earlier in the year. It’s also not surprising as most publishers that I know have had very little success with the Referrals program within AdSense. In fact I’m one of the only people that I know who made much from it - and that almost dried up when they changed the referrals program for AdSense.
If You Promote AdSense Referrals Products…
If you’re a blogger promoting some kind of AdSense Referrals product it’s time to remove the ad and replace it with something else. You can still run the ads but they’ll stop working in the last week of August.
It is not clear whether the referrals that you’ve made that have not converted will also become void in the last week of August also. This is something I’d like to see AdSense clarify as some of their programs have quite long lead times for those that you refer to ‘convert’ and therefore to earn you money.
Google Affiliate Network
The new Google Affiliate Network does not something that everyone will be able to use. They say that they are targeting sites with largely US based traffic - I’m yet to see any clarification on how […] Read more »

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Two Australian AdSense team members, Mel Ann and Tim, have put together a good introductory guide to optimizing AdSense.

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Technorati Tags: blog