Usefulness – Principles of Successful Blogging #3
Today we continue my series in principles of successful blogging by looking at something that is at the heart of my own philosophy of blogging (and business) – usefulness.
I’ve said it many times on ProBlogger but if your blog is not solving a problem or fulfilling a need or desire among your readers then you’re unlikely to see them return.
The needs, desires and problems you can be meeting need not be large ones – but if you’re connecting with people on these levels you’re being useful and this goes a long way towards making the type of impression on someone that draws them into a loyal relationship.
Better still – if you’re useful to someone they’re often going to tell others about it which is a big part of the growth of many successful blogs.
Examples of Useful Blogs
Being useful can take on many different forms. Lets looks at some examples of fairly well known blogs:
Mashable – gives people the latest news on Social Media but also teaches them how to use it.
Boing Boing – a blog that gives a laugh and looks at curious trends in technology
Lifehacker – helps people become more productive and be better at different technological pursuits
TMZ – feeds people’s desire to know the latest gossip and celeb news
Seth Godin – teaches on the topic of Marketing
I Can Has Cheezburger – gives people something to giggle about
Treehugger – resources people to live green
Seeking Alpha – gives financial news and advice
Zen Habits – helps people be more productive
CopyBlogger – […]
Read the rest of this great post here
