Tara Hunt, Author of The Whuffie Factor, to Give Opening Keynote at SES Toronto
The conference agenda for SES Toronto 2009 introduces some new terms and unique phrases to the search engine marketing industry. For example, the opening keynote on June 8, 2009, will be given by Tara Hunt, the co-founder and chief marketing officer of Citizen Agency and author of “The Whuffie Factor: Using the Power of Social Networks to Build Your Business.” In addition, SES Toronto will feature 18 sessions organized into three tracks entitled “Corporateville”, “Geek Track” and “Nuts & Bolts”.
The event is organized and programmed in cooperation with Andrew Goodman, the founder and president of Toronto-based Page Zero Media, as well as the SES Advisory Board and Search Engine Watch. I should also disclose that SES Toronto is a client.
But I didn’t realize how much my vocabulary would expand working with Goodman.
In a press release distributed this morning, Goodman quips, “Robin Williams once quipped that Canada’s like a loft apartment over a really great party. But what the people at the big party don’t realize is that in our loft party upstairs, we’re quietly plotting global domination. Of the world of ideas, of course. ‘The medium is the message’? Marshall MacLuhan. ‘Gen X’? Douglas Coupland. Whuffie? Cory Doctorow to Tara Hunt. Canadians, all! So, Tweet your followers that the must-attend event will be SES Toronto. We’ll get things started with Tara, the author of a book that shows how any business can increase their Whuffie, […]
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