Strategic Link Building

In Link Building |

A reader sent an email with a great question about the Widget Case Study that I published in my By The Numbers column. The question was as follows:
“If the widgets are built in javascript (presumably), how does it help with SEO? Was it via NOSCRIPT tags?”
Actually, the answer is no. The nature of the benefit has to do with the ongoing evolution of what SEO means. As we all know, link building is a critical component of improving ones search engine rankings. In spite of all the tweaks and changes to search algorithms you hear about, this is likely to remain true for the forseeable future.
So the short answer to the question above is that one critical strategy for getting visibility for your site and its content and tools. CLIQ accomplishes this. It may not receive links directly (although some of the people who install the widget will link to the site that provided it), but it will create visibility.
The question got me to thinking about the broader strategic question underlying it, and concept I call Strategic Link Building. The rest of this post will focus on that topic, and provide a more comprehensive answer to the original question.
It is generally acknowledged that there is this notion of Trust Rank, where some sites are more trusted than others. For example, if nearly every site in a given market area links to one site, the chances are pretty good that the site receiving […]

Read the rest of this great post here