Search Headlines & Links: January 29, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
From the SEW Blog:
SEO for Reputation ManagementOne way to combat the threat of negative branding is through a reputation management strategy, which can begin with search engine optimization (SEO).
Google Bar Codes and Three Martini LunchesSearch marketing firms have a tremendous competitive advantage over traditional ad agencies. Managing campaigns based on ROI is second nature.
Balogh Named New Yahoo CTOAristotle “Ari” Balogh, 43, was named CTO for Yahoo today.
Marchex to Distribute Ads from Superpages AdvertisersAdvertisers who buy placements on Idearc’s Superpages.com local search site will now be able to get the added distribution over Marchex’s network of more than 200,000 vertically-focused local sites, as well as more than 50 partner ad networks and vertical sites.
Measuring PR in cold, hard cashCounting press clips has been a bogus PR metric for more than 20 years. So, what are the right PR metrics in the age of search engines?
SEMPO Nominees for Board of DirectorsThe Search Engine Marketing Professional Organization has announced the nominees for its 2008 board of directors.
SEW Experts: The Future of Search: All the Media That’s Fit to Be GoogledThe battle between search engines and human beings has moved to a new stage where online advertising and search ads are overtaking the search engine.
SEW Experts: Online Retail SEO: Holiday Shopping SeasonalityThe Q4 holiday season makes or breaks the […]
Read the rest of this great post here
