Q&A with Miriam Warren, Director of Marketing at Yelp

In Search Types: Local |

Miriam Warren of Yelp is speaking at SES Toronto on June 9, on the panel “Follow the Carrot: Cool Mobile Apps” in the Geek Track. Miriam is director of marketing for Yelp, and is based in New York. She was gracious enough to respond to my detailed questions.
I have to admit, along with dishing the dirt about the ins and outs of building the Yelp user community, Miriam is possessed of an uncanny instinct for all things Toronto! The pub recommendation of the Village Idiot is inventive and quirky, and the other hotspot recommendations are right on.
Plus, her knowledge of my neighborhood, and the roving reviewer Andre D., is downright spooky! I have the feeling they’ll be sitting across from me next time I venture up to the Queen’s Pasta Cafe… or helping me try on shoes at the New Balance Store.
Andrew Goodman: Hi Miriam, and a warm welcome to SES Toronto. There is so much to talk about with the explosion of user-generated content, and useful mobile apps that knit together information in a way that directly helps users with the next thing they’re about to do: where to begin? Why don’t I start with sort of a Canadian question.
Yelp expanded in Canada slowly at first, and has now picked up the pace. Was the growth of Canadian reviews harder to kickstart without local community managers on the ground? When were they added? How important will those be in growing membership and traffic in the future? What are […]

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