Online Video Spend Up 36% in 2008 Topping $2.12 Billion, Expected to Grow in 2009
pOnline video gross media spend was $2.12 billion in 2008, up 36% from 2007, according to a href=”http://www.accustreamresearch.com/”AccuStream/a. Here’s a breakdown on the details:/p
ulliIn-banner video impressions grew by 65% in 2008, and accounted for $1.5 billion in gross media spend/liliInventory for pre-roll ads expanded by 12.6% in 2008, reaching 18.75 billion total avails, following a 16.8% increase in 2007./liliVideo buys made through rep firms totaled $90 million in 2008./liliOverlay executions associated with video added $37.6 million./liliinsertion frequency for onsite experiences was capped at 1.5 (content views per avail) on average in 2008, reduced 13.7% from 2007/li/ul
pThe forecast for 2009:/p
ulli27% growth in pre-roll inventory/lili22.5% growth in gross media spend/li/ul
pemRelated Reading:/embr /
a href=”http://feeds.searchenginewatch.com/~r/sewblog/~3/504410974/090106-104659″Online Video Views for November 2008 Up 34% Year Over Year/abr /
a href=”http://blog.searchenginewatch.com/blog/081217-102904″Online Video Wins the 9-5 Hour, Weekdays/a/pdiv class=”feedflare”
a href=”http://feeds.searchenginewatch.com/~f/sewblog?a=RF8qeH.P”img src=”http://feeds.searchenginewatch.com/~f/sewblog?i=RF8qeH.P” border=”0″/img/a a href=”http://feeds.searchenginewatch.com/~f/sewblog?a=aLrYyJ.P”img src=”http://feeds.searchenginewatch.com/~f/sewblog?i=aLrYyJ.P” border=”0″/img/a
/divimg src=”http://feeds.searchenginewatch.com/~r/sewblog/~4/511056546″ height=”1″ width=”1″/
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