How to get more YouTube channel views
On January 29, 2008, we launched SESConferenceExpo’s Channel on YouTube just before Search Engine Strategies London 2008. So, we’re approaching its second anniversary just before SES London 2010.
Over the holidays, I spent some time reviewing what we’ve learned optimizing and promoting 403 videos that have 166,198 received views over the past two years and thinking about how to get more YouTube channel views in the year ahead.
Yes, yes, I know 166,198 views is no where near the 146,417,150 views that “Charlie bit my finger - again!” has received. But there are other marketing objectives beyond creating “viral videos.”
The primary marketing objective of SESConferenceExpo’s Channel was to “putt butts in seats” as they say in the American entertainment business or to “put bums in seats” as they say in the British theatre.
So, we focused as much attention on promoting videos of speakers before the events as we did on shooting more videos at the events.
And considering that the Search Engine Strategies Conference & Expo series remained must-attend events on both sides of the pond during the worst recession since the Great Depression, I think it’s fair to say that SESConferenceExpo’s Channel helped.
So, what have we learned? And more importantly, how will this help you get more YouTube channel views?
One of the first lessons that we learned was the best way to build views and subscribers is uploading frequently. It’s better to upload one video per day than seven videos every Monday.
So, instead of uploading […]
Read the rest of this great post here
Technorati Tags: blog