How to Create Compelling Content Through Reader Interaction

In Writing Content |

This week at ProBlogger I’m writing about principles of creating Compelling Content on a blog. Read principle #1, Being in Tune with Your Readers Needs here.

Sometimes what makes a blog post compelling is not so much what the blogger writes but how the post is interacted with by readers.
The real action on many successful blogs happens in a comment section where a post can be taken to the next level and have new layers of depth added to it as readers share their thoughts, ideas and experiences on a topic.
3 Benefits of Reader Interaction on Blogs
The benefits of an interactive blog are many but the main three that I think help to make a blog compelling are:
1. Wisdom of the Crowd
While we as bloggers often like to think of ourselves as experts on our topics the reality is that when you get a group of people with an interest in a topic together that the collective expertise and authority of the group is generally more than any one member. I’ve seen this time and time again on my own blogs.
For example last week I asked readers what makes content compelling to them - the 100+ comments are really very insightful when you take them all together.
Similarly a year or so back on my photography site I posted a reader question that asked the community to share their tips on how to photograph a dying grandmother with dignity. What came out of that post drew our community together and made a […]

Read the rest of this great post here