Bill Hunt of Back Azimuth Consulting to Keynote at SES Berlin

In |

This morning, Incisive Media and BBP announced that Bill Hunt, President of Back Azimuth Consulting, will be the opening keynote speaker at the Search Engine Strategies (SES) Berlin Conference & Expo. I’ve known Bill since 2003 — and he’s one of the few experts who understands how to leverage data to understand the mindset of consumers and can help global companies develop an integrated program to develop highly optimized and sales driven content.
Bill is internationally recognized as a search marketing expert who is helping to shape online marketing and social media on a global scale. He is currently on the Board of Directors of the Search Engine Marketing Professional Organization and is active in growing SEMPO’s international base of members. He is the co-author of the best selling book “Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site” and writes Bill Hunt’s Rants & Raves Blog, which provides Digital Marketing commentary from a global marketing road warrior.
(For those who are curious, the term “Back Azimuth” comes from compass navigation and counter sniping. Back Azimuth is defined as a direction 180 degrees in the opposite direction. Counter-snipers use it to help them understand the probable location of a target based on a recent shot. If you combine these two ideas and apply marketing and advertising concepts, Bill believes you can achieve significant ROI and customer satisfaction.)
I interviewed Bill at SES London 2009, when he was the CEO of CEO, Global Strategies […]

Read the rest of this great post here