81% of Online Holiday Shoppers Read Product Reviews
pIt’s no secret that a href=”http://searchenginewatch.com/3628076″reviews and ratings can affect a customer’s purchasing decision/a, and today, Nielsen Online has released data showing just how powerful those reviews can be./p
ulli81% of online holiday shoppers read a product review at some point during the shopping process./lili71% said that customer reviews made them feel better about their purchase/lili63% agree that having more than one review on a product is important/lili14% looked for reviews from an established source/liliOnly 3% sought out reviews from people they knew personally./li/ul
pMarketing of any kind starts with the product. If you have a solid product, it will be so much easier to advertise it. Plus, you’re more likely to have a positive experience with marketing that is out of your control, like a href=”http://blog.searchenginewatch.com/blog/081023-114752″reviews, ratings, and word-of-mouth/a. All of these things can show up in search results, especially the more clicked upon organic search results./pdiv class=”feedflare”
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