Stick Out Your Finger (Not That One!) and Create a Meaningful Blogging Experience

Guest post by Jenny McCoy
Sometimes it doesn’t matter where you’re going; you just kinda enjoy the ride.
This is true of my blogging experience.
After sharing my vision of church services optimized for screaming babies and their snoring grandparents, my drinking companion responded with glazed eyes and an outdoor voice, “You should write books or something. I’d read them.”
So I tiptoed onto the blogging scene ten months ago with a Wordpress.com account, a readership of six faithful friends and like most of you, a head full of ideas.
My blog was an escape, the final axe to my quarter-life crisis.
“What am I here for? What am I meant to do? Can I defer my 10-year reunion and escape the “Most Likely to Succeed” superlative expectations?”
Blogging gave me an answer, a direction.
I am here to write.
At first, this was enough. I wrote for my table of six devoted friends and I subscribed to sites like this one to adapt my craft.
“Comment! Network!” – Demanded the experts.
But I didn’t.
Sure, I knew the benefits that awaited commenters.
Traffic. Link building. An inbox overflowing with follow-up comment notifications.
But commenting for those reasons alone seemed so futile. So boring. So fake.
And then an a-ha! post from Blogussion about building community invaded my RSS feed and things clicked.*
Within minutes, I made my first real comment and within hours the twitchy giant responded and commented on my most recent post. Josh was the first person outside of my inner circle of obligation to comment on my blog; and while his thoughts […] Read more »

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8 Reasons You Might Not Be Getting Many Comments

A Guest Post by Charlie Gilkey from Productive Flourishing.
No matter how big their blog is, every blogger loves and wants comments. When you’re just starting out, there are few bigger thrills than writing something and having people comment and give you feedback about what you’ve written. Veteran bloggers love comments and also know that the quantity and quality of the comments says a lot about the impact of the particular post in question.
But sometimes you write something that you think is awesome and the comment thread is like a ghost town. To say that this is discouraging is to put it too lightly. Not only does it suck, but it’s enough to make you start thinking that your writing sucks, and it makes it really hard to hit write and hit publish the next time, too.
Here’s the deal, though: just because you’re not getting a lot of comments doesn’t mean that your posts suck. Here are eight reasons why you might not be getting comments – and what you can do about it.
1. Your Posts Are Too Long
While it’s hard to say that long post always get fewer comments – there are a lot of different considerations at play – as a general rule, longer posts set a bigger barrier to commenting. I write a lot of long posts, and I’ve seen this bear out time and time again.
There are two things to keep in mind when you’re writing longer posts: 1) most blog posts are short(er) and 2) your […] Read more »

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David Meerman Scott updates The New Rules of Marketing and PR at SES New York 2010

David Meerman Scott, the author of “The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition” will be giving the opening keynote at SES New York 2010.
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Leftovers: A Blizzard of Search News

12 updates to read over a lazy weekend.
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More Google Legal Woes: Buzz Lawsuit and EU Regulation

Smells like Microsoft spirit.
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Gold Medal of Search: Who Has the Best Olympic Results?

Tell us your favorite search engine for Olympic information.
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Google Adds Location to Search Options Panel

Move is latest in location-based features for the search giant.
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What Are You Taking For Granted That Might Be Useful to Others?

I recently was chatting with a new blogger and they made the comment that after 3 weeks of blogging that they’d run out of things to write about. They had written 10 posts so far but felt that they’d nothing else to share of value on the topic.
What surprised me about their comments was that the blogger was actually a seasoned pro in their niche. They were new to blogging about their topic but they’d been working in their industry for 25 years and were seen as an expert in their field…. yet they didn’t feel like they had anything to say about the topic!
I dug a little deeper and it turned out that the reason for their issue was not that they didn’t have much to write about – but that they were taking for granted the level of knowledge that they actually had. Much of what they’d learned over the years was now so basic to them that they didn’t realise how valuable it was for someone at a lower level of expertise.
To use an old cliche – they were the type of person who has forgotten what most of us will ever know about their topic.
He said to me at one point – ‘I just want every post I write to be something that cuts new ground – something that says something great that no one has ever thought before.’
I’ve felt this way myself over the years (and still do). For me it often came about in […] Read more »

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DiggAds Off to a Good Start

After severing ties with Microsoft on the ad front, the new in-house system appears to be paying off.
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Webtrends Adds Facebook Measurement Capabilities

Analytics solution now gives even broader view of total online marketing strategy by including major social network.
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