What to Do When Your Search Rankings Drop
“I just lost all my Google traffic – help!”
This request hits my inbox every week or two from a distraught blogger who has logged into the blog’s statistics one morning only to discover that most of their traffic has completely disappeared due to the all powerful Google making some kind of change in their algorithm and how they rank sites which resulted in that particular blog either disappearing from search results or at least being buried many pages down in the rankings.
The feeling associated with this discovery of a loss of traffic can be sickening.
I still remember the first time it happened to me (back in 2004) as if it were yesterday – it was like someone had sucker punched me in the gut – really took the wind out of my sails.
Up until the day it happened traffic had been healthy on my blog – healthy enough to just make a full time living from. Then when the traffic from Google disappeared I was down to 30% of what I’d come to see as ‘normal’ traffic and suddenly my dreams of being a full time blogger seemed over.
What to do when your Google Traffic Disappears
OK – so the question that I’m asked each time this happens to a ProBlogger reader is – what should I do?
It’s a tough question to answer – partly because I’m not Google and don’t have any insight into your particular situation and partly because each time it happens it is different. I’m also not […] Read more »
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