Many internet marketers are still wondering whether to start marketing with RSS or not. It seems that not even all the case studies, hard metrics and benefits available cant convince them, or everyone would be jumping on the RSS wagon by now.
Microsoft and Google It Is Time for RSS
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RSS, also known as Rich Site Summary or Really Simple Syndication, has been used for years by online visitors. However, it has only recently begun to gain popularity among webmasters as a means of providing visitors with constantly refreshed content. These feeds were originally developed to deliver updated news more quickly, but they have since evolved to allow for nearly instantaneous updates of many types of information.
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If you are a blogger, you probably came across the term XML before. It is all over the place. But what is XML after all? And more importantly, should you care about it?
XML stands for Extensible Markup Language. Basically, it is a markup language created to transport structured data across different systems and platforms. There is an article over W3C titled “XML in 10 Points,” which gives an introduction to this language. The 10 points are:
XML is for structuring data
XML looks a bit like HTML
XML is text, but isn’t meant to be read
XML is verbose by design
XML […] Continue Reading…
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