125.5 Million Americans Watched 10.3 Billion YouTube Videos in September
Normally, announcements made on a Friday afternoon are bad news. But yesterday at 4:21 p.m., comScore Video Metrix announced that more than 168 million U.S. Internet users watched nearly 26 billion videos online during September 2009 — an average of 154 videos per viewer. That’s good news, isn’t it?
To put this in perspective, Super Bowl XLIII achieved the largest television audience in U.S. history with a total audience of 151.6 million viewers, according to official national ratings data released by Nielsen Media Research.
In other words, more Americans are watching online video each and every month than watch the Super Bowl once a year. Get it? Got it? Good.
YouTube accounted for close to 40 percent of the 26 billiion videos viewed during September, to remain the market leader by a wide margin.
According to comScore,
– 84.8 percent of the total U.S. Internet audience viewed online video in September.
– The average online video viewer watched 9.8 hours of video that month.
– The duration of the average online video was 3.8 minutes.
– 125.5 million viewers watched nearly 10.3 billion videos on YouTube.com — which is 82.4 videos per viewer.
– 45.6 million viewers watched 424 million videos on MySpace.com — which is 9.3 videos per viewer.
Now, let’s compare these numbers to ones that search marketers should know by heart.
According to comScore qSearch, Americans conducted 13.8 billion core searches in September 2009. They watched nearly 26 billion videos online that month. This means Americans are watching almost […]
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